Time for another look back at a clash of cereal mascots. Previously, Balladeer’s Blog covered the Monster Cereals like Count Chocula, Frankenberry, Boo-Berry, Fruit Brute and Yummy Mummy as well as the rivalry between Quisp and Quake.
General Mills tried replicating their Monster Cereal success with a pair of cartoon World War One flying aces as mascots for two new cereals. Sir Grapefellow was a stiff upper lip British fighter pilot whose cereal featured oats and grape-flavored marshmallows called Starbits. Baron Von Redberry, clearly based on Germany’s Red Baron, represented a cereal with oats and berry-flavored marshmallows/ Starbits.
The rivalry between the two flying aces and their cereals began in 1972, a year after General Mills had kicked off their Monster Cereal line with Count Chocula and Frankenberry as the dueling mascots. (If you’re wondering, Quisp and Quake were Quaker Oats products.) Continue reading
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