*** *** *** *** You’ll NEVER miss the out-of-focus figure in the background after your initial viewing.
Before elaborating on this eerie “broadcast from Hell” let me set the stage. Evolving technology has repeatedly facilitated the restaging of ages-old tales including, of course, horror stories. Silent films and eventually sound films provided even further ways of restaging dramatic themes.
Orson Welles took radio “meta” by adapting H.G. Wells’ War of the Worlds in the way it would unfold via news broadcasts. The familiarity of the technique disarmed many listeners and their discomfort was compounded by the way the horrors of the tale invaded their own homes.
You don’t even want to know …
In a way this legendary broadcast packed a bigger punch than movies because of the way it took people by surprise at unguarded moments. Horror FILMS are always at a disadvantage because the audience is already several steps removed from being caught off-guard by the simple fact that they made the conscious decision to go attend a story they knew would be “scary.”
Not even the original Cannibal Holocaust or The Last Broadcast or The Blair Witch Project could truly take viewers by surprise in the way Welles’ radio project or televised imitations like Special Bulletin could.
And that’s my roundabout way of getting to Alan Resnick’s truly disturbing Claridryl ad. Technically titled Unedited Footage of a Bear/ Claridryl Ad if you’re looking for it online, THIS brilliant bit of Pirandello television set the new standard for taking viewers by surprise in their own homes. In this case in the middle of the night as an advertisement. From somewhere Orson Welles must have smiled. Continue reading
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