Previously, Balladeer’s Blog examined the Big Five Monster Cereals (Count Chocula, Frankenberry, Boo Berry, Fruit Brute and Yummy Mummy), now I’m taking a look at the forgotten Cereal War between two Quaker Oats brands – Quisp and Quake.
As a sign of the times, Quaker Oats had developed two new types of breakfast cereals but rather than name the pair themselves, they went to advertising agencies and Jay Ward Productions, creators of Cap’n Crunch, to come up with two advertising mascots for the new cereals.
Ward, famous for Bullwinkle and Rocky plus other characters, quasi-cannibalized his own Moon Men figures from his most famous series. The result was Quisp, a zany alien, as the name and mascot for one of the new cereals. For the other cereal, Ward came up with Quake, a muscular miner in a hardhat.
In a gimmick that the General Mills Monster Cereals mentioned above would later imitate, the animated Quisp and Quake would be rivals, each one insisting that their cereal was clearly the superior product. That tongue-in-cheek rivalry was even more successful than the Quaker Oats people had hoped.
The series of cartoon Quisp vs Quake commercials so appealed to their target audience of children that a true Battle of the Boxes broke out in grocery stores across the nation. Kids, as kids will do, badgered their parents to get the cereal represented by their preferred mascot even though there really wasn’t all that much difference between Quisp and Quake cereal. Continue reading
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